Text Dimensionality
Structure for the 95% of data that has none
Why traditional B.I. tools can't analyze Unstructured Data
Exploring the intersection of artificial intelligence and creative design systems. How machine learning algorithms are reshaping the future of digital product development and user experience optimization.
How we help you work with Unstructured Data
We automate the extraction pipeline — no hand-tagging, no prompt engineering per project. Dimensions aren't fixed: you can adjust the underlying logic as needs evolve, and those changes propagate consistently across your full dataset.
How Text Dimensionality is used
Dimensions are the schema layer for unstructured data. Once text has dimensions, they behave like any structured field — queryable, filterable, joinable — which is what makes Artifacts (reports, dashboards, and monitors) possible on top of raw conversations. Every output stays traceable to the source record.
Why traditional B.I. tools can't analyze Unstructured Data
Structured data has shape: rows, columns, schemas. Unstructured data (calls, chats, tickets, surveys) has none — no consistent fields to filter, trend, or build metrics on. We call that missing structure text dimensionality: the stable attributes inside every conversation, waiting to be extracted.
How we help you work with Unstructured Data
We automate the extraction pipeline: no hand-tagging, no prompt engineering per project. Dimensions aren't fixed: you can adjust the underlying logic as needs evolve, and those changes propagate consistently across your full dataset.
How Text Dimensionality is used
Dimensions are the schema layer for unstructured data. Once text has dimensions, they behave like any structured field (queryable, filterable, joinable) which is what makes Artifacts (reports, dashboards, and monitors) possible on top of raw conversations. Every output stays traceable to the source record.
Examples of dimensions being used
Examples of dimensions in use
Dimensions
All
Sentiment & Emotion
Intent & Journey
Experience & Operations
Product & Features
Pricing & Value
Revenue & Growth
Risk, Trust & Compliance
Competitive & Market
People & Segmentation
AI & Automation
Verbatim & Summaries
Emotional Intensity
Sentiment & Emotion
Grievance Severity
Sentiment & Emotion
Overall Sentiment
Sentiment & Emotion
Predicted CSAT
Sentiment & Emotion
Predicted NPS Band
Sentiment & Emotion
Customer Intent
Intent & Journey
Effort Level
Intent & Journey
First-Time vs. Repeat
Intent & Journey
Interaction Type
Intent & Journey
Lifecycle Stage
Intent & Journey
Purchase Motivation
Intent & Journey
Resolution Status
Intent & Journey
Transaction / Visit Type
Intent & Journey
Use Case
Intent & Journey
Accessibility & Courtesy
Experience & Operations
Atmosphere & Ambiance
Experience & Operations
Core Quality Verdict
Experience & Operations
Digital & App Experience
Experience & Operations
Facility & Cleanliness
Experience & Operations
Order & Service Accuracy
Experience & Operations
Primary Friction
Experience & Operations
Primary Topic
Experience & Operations
Service Recovery
Experience & Operations
Service Speed & Wait
Experience & Operations
Staff Interaction Quality
Experience & Operations
Engagement Mechanic Response
Product & Features
Feature Discussed
Product & Features
Feature Request
Product & Features
New-Launch Feedback
Product & Features
Product / Module Referenced
Product & Features
Product vs. Service Attribution
Product & Features
Reliability & Defect Type
Product & Features
Billing Dispute
Pricing & Value
Dollar Amount Referenced
Pricing & Value
Fee & Premium Change
Pricing & Value
Price–Value Perception
Pricing & Value
Pricing & Paywall Friction
Pricing & Value
ROI & Value Realization
Pricing & Value
Account Health Score
Revenue & Growth
Buying Signal
Revenue & Growth
Churn & Cancellation Risk
Revenue & Growth
Expansion & Adoption Signal
Revenue & Growth
Loyalty Signal
Revenue & Growth
Objection
Revenue & Growth
Recommendation Signal
Revenue & Growth
Return & Refund Signal
Revenue & Growth
Actionability Tier
Risk, Trust & Compliance
Compliance Flag
Risk, Trust & Compliance
Data & Account Loss
Risk, Trust & Compliance
Escalation Risk
Risk, Trust & Compliance
Expectation Gap
Risk, Trust & Compliance
Regulatory & Legal Exposure
Risk, Trust & Compliance
Safety-Critical Event
Risk, Trust & Compliance
Trust & Honesty Signal
Risk, Trust & Compliance
Urgency & Deadline
Risk, Trust & Compliance
Competitive Context
Competitive & Market
Competitor Feature Comparison
Competitive & Market
Competitor Mentioned
Competitive & Market
Incumbent / Current Setup
Competitive & Market
Market Condition Reference
Competitive & Market
Customer Segment
People & Segmentation
Group / Companion Type
People & Segmentation
Location Referenced
People & Segmentation
Named Employee
People & Segmentation
Persona / Role
People & Segmentation
Purchase Channel
People & Segmentation
AI Appropriateness Sentiment
AI & Automation
AI Failure Mode
AI & Automation
AI vs. Human Quality
AI & Automation
Automation Opportunity
AI & Automation
Bot Containment
AI & Automation
Human-Escalation Attempt
AI & Automation
Self-Service Attempt
AI & Automation
Delight Phrase
Verbatim & Summaries
Key Quote
Verbatim & Summaries
Pain Point Phrase
Verbatim & Summaries
Sentiment Verbatim
Verbatim & Summaries
Situation Summary
Verbatim & Summaries
Emotional Intensity
How strongly the person feels, independent of whether it's positive or negative — surfaces your highest-passion and highest-risk voices.
Grievance Severity
The stakes behind a complaint — from mild annoyance to serious harm — as framed by the customer.
Overall Sentiment
The true feeling expressed in the words themselves — extracted from the prose, not the star rating or survey score.
Predicted CSAT
A modeled 1–5 satisfaction score inferred purely from the qualitative text of an interaction.
Predicted NPS Band
The likely promoter / passive / detractor classification read from language, even when no score was given.
Customer Intent
The primary reason the person reached out or showed up.
Effort Level
How hard the customer had to work to get value or resolution.
First-Time vs. Repeat
Whether this is a new or returning customer, read from the narrative rather than a CRM flag.
Interaction Type
Whether the exchange is a complaint, question, praise, cancellation, or sales inquiry.
Lifecycle Stage
Where the person sits in their journey with you — prospect, new, onboarding, active, at-risk, or churned.
Purchase Motivation
The dominant reason the customer bought or visited.
Resolution Status
Where the issue stands by the end of the interaction — resolved, pending, or unresolved.
Transaction / Visit Type
The kind of transaction the text is about — sales vs. service, purchase vs. return, dine-in vs. delivery.
Use Case
The specific business or personal use case the person references.
Accessibility & Courtesy
How well specific needs were accommodated and the courtesy shown.
Atmosphere & Ambiance
The energy, mood, and sensory experience of the venue.
Core Quality Verdict
The customer's assessment of the core product or offering — food, course, device reliability.
Digital & App Experience
Experience with the app, online ordering, or self-service surfaces not visible in structured data.
Facility & Cleanliness
The physical condition and cleanliness of the space.
Order & Service Accuracy
Whether the order or request was fulfilled correctly.
Primary Friction
The single most operationally important thing that went wrong.
Primary Topic
The single dominant subject of the conversation.
Service Recovery
What happened when the customer raised an issue or asked for help.
Service Speed & Wait
What the customer says about timeliness and wait time.
Staff Interaction Quality
The character of the human or service interaction, from exceptional to hostile.
Engagement Mechanic Response
How the customer reacts to gamification and engagement features — streaks, rewards, notifications.
Feature Discussed
The specific feature or capability the person engaged with.
Feature Request
A specific improvement, fix, or missing capability the customer asks for.
New-Launch Feedback
Early signal on a newly launched or updated product — critical for catching launch-quality issues fast.
Product / Module Referenced
Which product, model, brand, or module the text is about.
Emotional Intensity
How strongly the person feels, independent of whether it's positive or negative — surfaces your highest-passion and highest-risk voices.
Grievance Severity
The stakes behind a complaint — from mild annoyance to serious harm — as framed by the customer.
Overall Sentiment
The true feeling expressed in the words themselves — extracted from the prose, not the star rating or survey score.
Predicted CSAT
A modeled 1–5 satisfaction score inferred purely from the qualitative text of an interaction.
Predicted NPS Band
The likely promoter / passive / detractor classification read from language, even when no score was given.
Customer Intent
The primary reason the person reached out or showed up.
Effort Level
How hard the customer had to work to get value or resolution.
First-Time vs. Repeat
Whether this is a new or returning customer, read from the narrative rather than a CRM flag.
Interaction Type
Whether the exchange is a complaint, question, praise, cancellation, or sales inquiry.
Lifecycle Stage
Where the person sits in their journey with you — prospect, new, onboarding, active, at-risk, or churned.
Purchase Motivation
The dominant reason the customer bought or visited.
Resolution Status
Where the issue stands by the end of the interaction — resolved, pending, or unresolved.
Transaction / Visit Type
The kind of transaction the text is about — sales vs. service, purchase vs. return, dine-in vs. delivery.
Use Case
The specific business or personal use case the person references.
Accessibility & Courtesy
How well specific needs were accommodated and the courtesy shown.
Atmosphere & Ambiance
The energy, mood, and sensory experience of the venue.
Core Quality Verdict
The customer's assessment of the core product or offering — food, course, device reliability.
Digital & App Experience
Experience with the app, online ordering, or self-service surfaces not visible in structured data.
Facility & Cleanliness
The physical condition and cleanliness of the space.
Order & Service Accuracy
Whether the order or request was fulfilled correctly.
Primary Friction
The single most operationally important thing that went wrong.
Primary Topic
The single dominant subject of the conversation.
Service Recovery
What happened when the customer raised an issue or asked for help.
Service Speed & Wait
What the customer says about timeliness and wait time.
Staff Interaction Quality
The character of the human or service interaction, from exceptional to hostile.
Engagement Mechanic Response
How the customer reacts to gamification and engagement features — streaks, rewards, notifications.
Feature Discussed
The specific feature or capability the person engaged with.
Feature Request
A specific improvement, fix, or missing capability the customer asks for.
New-Launch Feedback
Early signal on a newly launched or updated product — critical for catching launch-quality issues fast.
Product / Module Referenced
Which product, model, brand, or module the text is about.
Product vs. Service Attribution
Whether dissatisfaction stems from the product itself or from how it was serviced.
Reliability & Defect Type
The specific hardware or software failure, and where in the lifecycle it occurred.
Billing Dispute
The specific billing or charge dispute described.
Dollar Amount Referenced
Exact monetary amounts named in the text — disputes, fees, promises, refunds.
Fee & Premium Change
The direction and size of a price, fee, or premium change the customer calls out.
Price–Value Perception
How the customer frames what they got for what they paid.
Pricing & Paywall Friction
Reaction to subscriptions, paywalls, ads, and monetization changes.
ROI & Value Realization
The concrete business outcome the customer credits to your product.
Account Health Score
A composite health read inferred from all the signals in a message.
Buying Signal
Positive purchase intent and where the deal sits in the sales process.
Churn & Cancellation Risk
Language suggesting the customer may leave, not renew, or switch away.
Expansion & Adoption Signal
Language pointing to more seats, new use cases, upsell, or deeper adoption.
Loyalty Signal
An explicit loyalty-program or brand-loyalty stance — the retention stake.
Objection
The concern or hesitation blocking the deal.
Recommendation Signal
Whether the person would recommend you — or actively warns others off.
Return & Refund Signal
Whether the customer returned, refunded, or is considering it.
Actionability Tier
The operational owner who could act on the feedback — the routing tag that turns voice into a task.
Compliance Flag
Language or situations that should be routed for compliance review.
Data & Account Loss
Reports of lost data, progress, or access.
Escalation Risk