A record is one discrete customer interaction — a support ticket, a call transcript, a chat session, an email thread, a survey response, a review. Any structured unit of customer feedback or conversation counts as one record, regardless of length or format. Your monthly record limit reflects how many of these interactions we enrich with Dimensions each billing period.

The Causal Join is the step that connects your enriched language data — what customers said — to your structured business metrics — who churned, what ARR moved, which contracts renewed. It requires at least two data sources. This is the step that makes intelligence causal rather than descriptive. It's our core differentiator and why Travelers found $3.13M in savings. It's available on Prove and above.

On Discover, Prove, and Scale, processing continues smoothly — we never stop your data from running. Additional records are billed at your tier's overage rate ($0.15, $0.10, or $0.06 per record respectively) and appear as a separate line item on your next invoice. You'll receive an in-app alert at 80% of your limit so there are no surprises. Explore is the only tier with a hard stop at 1,000 records.

Every Discover customer gets a structured 4-week onboarding. By the end of Week 4, you will have one specific causal finding from your own data — with statistical evidence — ready to present to your leadership. If we don't deliver that finding, we refund Month 1 in full. No questions asked. Intelligence reports are unlimited on all paid tiers — run as many as your team needs.

The Explore tier is our evaluation tool — connect your data, get a real finding, see the product work before you pay anything. For mid-market teams, the Discover tier with its Month 1 guarantee replaces the traditional POC. For enterprise deals over $100K expected ACV, we offer formal paid POC engagements at $15,000–$25,000 against signed success criteria.

Annual plans are billed upfront for the full year at 2 months free (approximately 17% off). Discover goes from $999/month to $9,990/year (saving ~$2,000). Prove goes from $2,999/month to $29,990/year (saving ~$6,000). Scale goes from $6,999/month to $69,990/year (saving ~$14,000). Annual is always the best value and the default we recommend.

No. We are the missing layer between your raw conversational data and the structured data infrastructure you already have. Dimension Labs enriches every conversation record and pushes the output directly to your Snowflake, Databricks, or BigQuery warehouse. Your BI tools (Tableau, Looker, Power BI) then query the enriched data alongside everything else. We add to your stack — we don't replace it.