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Medallia alternatives for text analytics

Medallia is an enterprise experience management suite for running large survey and feedback programs. Teams compare alternatives when they want every channel and their operational data analyzed together, each issue tied to what it costs the business, answers for every team, and a published price. The alternatives below are Dimension Labs, Qualtrics, Thematic, Kapiche and Keatext.

Where Dimension Labs is different: it reads every data source in your business, customer conversations and operational data alike, learns how your business works, extracts hundreds of business-specific Dimensions, and shows what drives revenue, retention and cost for CX, marketing, product, sales, operations and leadership. Its AI agent then builds the reports, decks and dashboards and automates the recurring analytics work. From $299 a month with no demo. How it works.

By Maddox Hale, Research at Dimension Labs · Prices checked October 26, 2026

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Why teams look for Medallia alternatives

Feedback tied to business outcomes. Teams want each issue measured against revenue, renewals, orders or ratings for the same customer or location, not only scored for sentiment.
Operational data in the same analysis. Orders, staffing, location performance and renewals sit next to what customers said, and teams want them joined.
Answers for every team. CX, marketing, product, sales, operations and executives each ask different questions of the same customer data.
A published price and a shorter path to value. Medallia's pricing page describes annual tiers with no list price (medallia.com/pricing, checked October 26, 2026). Vendr, a third-party buying platform, reports a median contract of $13,338 a year across 32 transactions.

Published terms, checked October 26, 2026

Medallia and 5 alternatives: price, contract and how you buy

Starting prices as each vendor publishes them. "Not published" means the vendor's site gives no price. Third-party figures are labelled.

ToolStarting priceBillingTrial or free planDemo or sales call to buy

Medalliasource, 2026-10-26 Not published (Vendr reports a $13,338 a year median) Annual tiers None listed Yes, talk to sales

Qualtricssource, 2026-10-26 $420 a month ($5,040 billed annually) for the online research plan; CX by quote Billed annually ($5,040) Free account with 500 responses Yes for CX; online research plan can be bought directly

Thematicsource, 2026-10-26 $25,000 a year (Foundation, up to 25,000 comments) Annual Custom demo or paid pilot Yes, book a demo

Kapichesource, 2026-10-26 From $2,000 a month (Bronze) Monthly price shown None listed Yes, book a call

Keatextsource, 2026-10-26 $550 a month (Basic); $999 Pro; Enterprise from $1,650 Monthly Free 2-week proof of concept, no card Yes, every plan starts with a demo

Dimension Labssource, 2026-10-26 $299 a month (Explore); $999, $2,999 and $6,999 tiers Monthly or annual Free trial to start No

Read from each vendor's own pricing or product pages on the date shown. Vendors change pricing; check before you buy.

What Dimension Labs is

The AI analytics agent for every data source in your business

Dimension Labs is an AI analytics agent that reads every data source a business has, unstructured customer interactions and structured operational data alike, builds context on how that business works, and extracts hundreds of business-specific Dimensions from it. It then shows what drives revenue, retention and cost across customer experience, marketing, product, sales, operations and executive decisions, and automates the analytics and BI work around it.

Medallia collects and reports experience data at enterprise scale. Dimension Labs works on what you already collect, in Medallia or anywhere else: survey comments, tickets, calls and reviews in one table, joined to revenue or ratings, with each issue ranked by its measured effect on the score. You can keep Medallia for collection and send the responses to Dimension Labs for the analysis. Side by side: Dimension Labs vs Medallia.

It reads every data source in the business

Dimension Labs reads unstructured customer interaction data (every ticket, chat, call transcript, email, review and survey answer, in full, not a sample) and the structured operational data sitting next to it: CRM, billing, orders, product usage, point of sale, staffing and location data. Everything lands in one table, joined on the same customer, account or location.

It builds context on your business

Before it analyzes anything, the agent learns how your business works: your products, locations, segments, plans, the metrics you are measured on and what moves them. That context shapes every field it extracts and every question it asks of the data.

It creates business-specific Dimensions, hundreds of them

A Dimension is a typed field extracted from every record, such as the reason for contact, whether the issue was resolved, a product mentioned, a cancellation threat or a staff member praised by name. Dimension Labs designs hundreds of them for your business and your vertical (custom Dimensions come with the Discover plan and up; Explore uses the pre-built library), so every team's signals come out of the same data, with the same schema every run, so month twelve compares cleanly with month one.

It proves which issues move the number

Each issue is tested against the outcome you care about, such as churn, revenue, ratings, orders or cost to serve, holding other factors fixed. Findings come with an effect size and a confidence interval (Prove plan and up), and Scale adds subgroup analysis: who is most affected and why. Every number links back to the conversations behind it.

An AI agent that does the work

The agent learns how your business works. Ask in plain English and it answers with charts and evidence. It produces any form factor you need (a report, a slide deck, a dashboard, a spreadsheet, an alert, a shareable page) and runs on a schedule, so the weekly CX report, the QBR deck, the monthly location review and the ad hoc root-cause dig stop being manual analytics and BI work.

Every data source

What Dimension Labs reads, and joins on the same customer, account or location

Customer conversationsSupport tickets, live chat, chatbot and AI agent transcripts, call transcripts, emails

Customer feedbackSurveys and NPS verbatims, app store and Google reviews

Revenue and accountsCRM, billing, renewals, orders, subscriptions

OperationsProduct usage, point of sale, staffing, location and store data, fulfilment

Where it comes fromZendesk, Intercom, Salesforce, Genesys, Ada, Gorgias, Qualtrics, Medallia, Snowflake, Databricks, BigQuery, S3, the API or a CSV

blend

Dimension Labs, recorded in the product: messages from several channels read, structured and joined to account revenue. See integrations.

A standard CX dashboard ranks cleanliness first and front desk and check-in second (27.2% of comments). Ranked by causal effect on a one-star stay, staff attitude is first at +44 points, cleanliness +34, room maintenance +21, fees and billing +19, and front desk last at +2 points, not significant. — Exhibit B of What your CX tools can't tell you. Effects are estimated changes in the chance of a one- or two-star review from a causal model on 8,504 rated reviews. Open the full report

One set of data, every team

The questions Dimension Labs answers for each team

TeamQuestionWhat the agent delivers

Customer experienceWhich contact reasons drive repeat contacts, low CSAT and churn, and which fixes would pay back first?Driver rankings, cost-to-serve impact, a weekly CX report

MarketingWhat do customers say about us versus competitors, and which messages match why people buy or leave?Voice-of-customer themes by segment, competitor mentions, campaign inputs

ProductWhich bugs, gaps and requests are tied to churn or expansion revenue, not just mentioned most?Revenue-weighted roadmap evidence, release impact tracking

SalesWhy do deals and renewals slip, and which accounts are showing risk signals in their conversations?Account risk signals, win and loss reasons, renewal briefs

OperationsWhich locations, shifts, partners or processes are behind the complaints, and what would fixing them move?Location and store comparisons, staffing and process drivers

ExecutivesWhat is driving the number this quarter, what is it worth, and did last quarter's fix work?Board-ready decks, impact measured as new data arrives

Product

Ask for the deliverable, and the agent builds it

A report and a slide deck built and checked by the agent, then saved to the project and kept current.

report

Dimension Labs, recorded in the product.

At a glance

A feedback analytics tool compared with Dimension Labs

What the category is generally built to do, set against what Dimension Labs does. Check any specific vendor against the published terms above.

Feedback analytics toolDimension Labs

What it readsCustomer feedback: surveys, reviews, support ticketsEvery data source: all customer interactions plus CRM, billing, orders, usage and operational data

What it extractsThemes, topics and sentimentHundreds of business-specific Dimensions per record, designed around your business

How issues are rankedBy how often they come upBy their measured effect on revenue, retention, ratings or cost, with confidence intervals

Who it servesUsually one team: CX, research or productCX, marketing, product, sales, operations and executives, from one set of data

What you getDashboards to readAn agent that answers, builds any deliverable, and automates recurring analytics work

How you startOften a demo and an annual contractOne file, from $299 a month, no demo or sales call

Customer results

What teams reported after putting it to work

Each figure is that company's own reported result, from its customer story.

600%ROI within 18 months, $3.13M in total savingsTravelers Under 6 hoursinsight review cycle, down from about 60 daysNBA 57%fewer human escalations from its chatbotIntuit QuickBooks 43%fewer unhandled bot conversationsDropbox

Six questions to ask any vendor, Medallia included

Does it read every data source you have, including operational data, or only feedback?
Does it learn your business and build fields specific to it, or apply a generic taxonomy?
Does it rank issues by how often they come up, or by what they do to revenue and retention?
Can every team (CX, marketing, product, sales, operations, leadership) get answers from it?
Will it produce the report, deck or dashboard and keep it current, or does someone rebuild it each month?
Can you start on your own data before you sign a contract, and is the price published?

Plans from $299 a month, no demo or sales call, no contract on monthly plans. Discover and Prove include a causal finding from your data by the end of Week 4, or Month 1 back. SOC 2 Type II, ISO 27001 and GDPR.

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When Medallia is the better choice

Medallia can be the better fit if what you need is mainly survey collection and reporting across a large, multi-country experience program, run through enterprise procurement, and you don't need every conversation joined to operational and revenue data to find what drives the number.

The alternatives

Dimension Labs Best for knowing which issues move revenue, churn or ratings

$299 a month (Explore); $999, $2,999 and $6,999 tiers · Monthly or annual · Free trial to start

Dimension Labs reads every data source in the business, customer conversations and operational data alike, learns how the business works and extracts hundreds of business-specific Dimensions from it. It ranks issues by their measured effect on revenue, retention, ratings or cost (with confidence intervals on Prove and up), serves CX, marketing, product, sales, operations and leadership from the same data, and its agent builds and keeps current the reports, decks and dashboards each team needs. Plans start at $299 a month with no demo or sales call, and monthly plans have no contract.

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Qualtrics

$420 a month ($5,040 billed annually) for the online research plan; CX by quote · Billed annually ($5,040) · Free account with 500 responses

Qualtrics is the other large experience management suite, with Text iQ for open text. Its customer experience products are quote only; the plan you can buy online is a research plan at $420 a month ($5,040 billed annually) for 1,000 survey responses. Vendr reports a $30,000 a year median for Qualtrics contracts.

Qualtrics website

Thematic

$25,000 a year (Foundation, up to 25,000 comments) · Annual · Custom demo or paid pilot

Thematic focuses on theme coding of open-ended text and publishes its entry price: $25,000 a year for up to 25,000 comments, starting with a custom demo or a paid pilot.

Thematic website

Kapiche

From $2,000 a month (Bronze) · Monthly price shown · None listed

Kapiche analyzes customer feedback, from $2,000 a month for its Bronze plan, with higher tiers through sales.

Kapiche website

Keatext

$550 a month (Basic); $999 Pro; Enterprise from $1,650 · Monthly · Free 2-week proof of concept, no card

Keatext publishes monthly prices from $550 a month and offers a free two-week proof of concept on your data after a demo. It is one of the lower-cost options with published prices.

Keatext website

Common questions

What is the best alternative to Medallia for text analytics?

For theme coding of survey comments, Thematic or Keatext. For a second enterprise suite, Qualtrics. For analysis across surveys, tickets, calls and reviews joined to revenue, with a monthly plan, Dimension Labs.

How much does Medallia cost?

Medallia does not publish a price; its pricing page describes annual tiers based on an Experience Data Record model (checked October 26, 2026). Vendr, a third party, reports a median of $13,338 a year across 32 transactions, with a range of $6,739 to $112,044.

Is there a Medallia alternative with a free trial?

Keatext offers a free two-week proof of concept after a demo, Qualtrics has a free account with 500 survey responses, and Dimension Labs has a free trial to start.

Do I need a demo to buy Medallia?

Yes. Medallia's pricing page offers Talk to Sales and a demo request, with no self-serve plan.

Is Dimension Labs SOC 2 compliant?

Yes. Dimension Labs holds SOC 2 Type II and ISO 27001 and is GDPR compliant.

What is Dimension Labs?

Dimension Labs is an AI analytics agent that reads every data source a business has, unstructured customer interactions such as tickets, chats, calls, reviews and surveys, and structured operational data such as CRM, billing, orders and usage. It builds context on the business, extracts hundreds of business-specific Dimensions, shows which issues drive revenue, retention and cost for every team, and automates the reports, decks and dashboards around that work.

What data sources can Dimension Labs use?

Any source you have, including support tickets, live chat, chatbot and AI agent transcripts, call transcripts, emails, surveys, reviews and social posts, joined to CRM, billing, renewals, orders, product usage, point of sale, staffing and location data. Data comes in from tools such as Zendesk, Intercom, Salesforce, Genesys and Ada, from Snowflake, Databricks, BigQuery or S3, through the API, or as a CSV.

What are Dimensions?

Dimensions are typed fields extracted from every record, such as the reason for contact, whether it was resolved, a product mentioned or a cancellation threat. Dimension Labs designs hundreds of them for each business, with the same schema every run, so results compare cleanly over time and can be joined to business outcomes.

Can Dimension Labs automate analytics and BI work?

Yes. The agent learns your business, answers questions in plain English, builds any deliverable (reports, slide decks, dashboards, spreadsheets, alerts) and runs on a schedule, so recurring work such as weekly CX reports, QBR decks and location reviews no longer has to be rebuilt by hand.

Prices and plan details were checked on October 26, 2026 from each vendor's public pages. Vendors change pricing; if something here is out of date, tell us at support@dimensionlabs.io and we will correct it within two business days.

Dimension Labs/Start with one file From $299 a month

Stop reporting. Start understanding.

Start with one file. Ask why a number moved. Plans from $299 a month, no demo and no contract on monthly plans.

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