State of Unstructured Data 2025

This whitepaper uncovers how unstructured text, voice, and feedback are shifting from overlooked “dark data” to a core driver of business intelligence. See the challenges, trends, and real-world examples shaping the future of data strategy.

Key takeaways included in this whitepaper:

• Why 80–90% of enterprise data is unstructured and how existing data architecture needs to change
• 2025 data trends: AI enrichment, real-time analytics, and stronger governance
• Case studies from brands like Dropbox and the NBA turning unstructured data into growth and efficiency

Download the full report to explore the findings and unlock the hidden value in your unstructured data.