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Google Forms integration for Dimension Labs

This brings in your Google Forms responses: each text question and the respondent's answer, one conversation per response, with scale, rating and quiz scores alongside. You run it on your side: a small script pulls from the Google Forms API and posts each message to the universal API.

Platform
Google Forms
Type
Surveys
Connects by
Universal API
Setup
5 steps
Guide checked
2026-10-26, against Google's documentation
[01] What comes acrossFrom Google Forms into one format

Every Google Forms message, in the same shape as everything else.

Each record lands in the Dimension Labs conversation format, so Dimensions, reports and the agent work the same way as for every other source.

Google FormsDimension Labs
item title (outgoing), answers[questionId].textAnswers.answers[].value (incoming) text

Only for textQuestion items.

responseId userId

Google returns no respondent ID, so use the response ID. Never respondentEmail.

incoming

false for the question, true for the answer.

responseId sessionId

Prefix it, for example google-forms-ACYDBNj....

responseId conversationId

Same value as sessionId.

lastSubmittedTime dimensionlabs_timestamp

RFC 3339. Convert with toMillis. Add 1,000 ms per message.

form ID, totalScore (quizzes), the answers to scale and rating questions platformJson

Scale and rating answers come back as text; the code turns them into numbers.

[02] How to connect Google FormsUniversal API

5 steps. Then it runs on its own.

A small job on your side reads Google Forms through its API and posts each message to the Dimension Labs universal API. The guide gives the steps, the field mapping and the code. Run the job once for history, then every 15 minutes. A live source is enriched automatically every day; history is enriched with a backfill.

Open the full Google Forms guide ›
  1. 01Get API access in Google Forms
  2. 02Pull new responses
  3. 03Map the fields
  4. 04Send it
  5. 05Run it

What you need

  • A Google Cloud project with the Google Forms API enabled.
  • An OAuth 2.0 client ID and secret, and a Google account that can open the forms, to authorize once with the https://www.googleapis.com/auth/forms.body.readonly and https://www.googleapis.com/auth/forms.responses.readonly scopes and get a refresh token.
  • The ID of each form.
  • A Dimension Labs API key for a new Universal API source.

[03] What you can ask

Questions teams answer with Google Forms data.

  • Why did the score drop, and for whom?
  • Which comment themes move the score, and which are only common?
  • What changed between this wave and the last?

Google Forms integration questions

Does Dimension Labs integrate with Google Forms?

Yes. A small job on your side reads Google Forms through its API and posts each message to the Dimension Labs universal API. The guide gives the steps, the field mapping and the code. The setup guide was checked against Google's documentation on 2026-10-26.

What Google Forms data does Dimension Labs bring in?

This brings in your Google Forms responses: each text question and the respondent's answer, one conversation per response, with scale, rating and quiz scores alongside. You run it on your side: a small script pulls from the Google Forms API and posts each message to the universal API.

What do I need to connect Google Forms?

A Google Cloud project with the Google Forms API enabled. An OAuth 2.0 client ID and secret, and a Google account that can open the forms, to authorize once with the https://www.googleapis.com/auth/forms.body.readonly and https://www.googleapis.com/auth/forms.responses.readonly scopes and get a refresh token. The ID of each form. A Dimension Labs API key for a new Universal API source.

How often does Google Forms data update?

Run the job once for history, then every 15 minutes. A live source is enriched automatically every day; history is enriched with a backfill.

Can I connect a platform that is not Google Forms?

Yes. Any platform with an API connects through the same universal API, and any tool with an export button works as a file upload. The integrations page lists the platforms with a written guide.

Dimension Labs/Start with one file From $299 a month

Stop reporting. Start understanding.

Start with one file. Ask why a number moved. Plans from $299 a month, no demo and no contract on monthly plans.