How Much Does Medallia Cost in 2026?
Medallia prices by quote, in annual tiers. Here is what public contract data says a year costs, what a mid-size company should expect, and what the alternatives publish.
Medallia prices by quote. Its pricing page describes an Experience Data Record model "priced in annual tiers" and sends buyers to Talk to Sales. The best public guide is Vendr, a third-party buying platform, which reports a median Medallia contract of $13,338 a year across 32 purchases, ranging from $6,739 to $112,044.
For a mid-size company that wants more than survey results, with tickets, chats, calls and reviews read alongside them, joined to revenue and operational data and turned into reports each team uses, Dimension Labs publishes its prices: plans from $299 a month, custom Dimensions on Discover at $999, and the revenue join on Prove at $2,999, all without a sales call. Below is how Medallia prices, what a year costs by the public evidence, and how the alternatives compare.
How does Medallia pricing work?
Medallia prices on one unit, the Experience Data Record, which it defines as "all data associated with a discrete interaction between an end-customer (or employee) and a company." The page says that unit covers the data coming into Medallia Experience Cloud plus the analytics, workflows and security features on it, and it lists unlimited users, text analytics and speech analytics among the included features. It also says you can scale across your business "without being charged separately for each channel."
The page gives no tier sizes or dollar figures. To get a number you contact sales, and Vendr describes the usual path as scoping calls followed by a custom quote for an annual platform fee with usage-based components.
How much does Medallia cost per year?
Vendr's figures are the closest thing to a public price. They come from purchases Vendr has handled, so they show what some buyers paid, not what Medallia charges.
Third-party contract data
What buyers report paying Medallia, by Vendr's count
Vendr, a buying platform, reports contract values from purchases it has seen. These are not Medallia prices. Read November 11, 2026.
The range is wide because Medallia deals vary in scope. Vendr lists what drives the price: feedback volume, user licenses, modules, channels and contract term, and it says implementation is priced separately. In Vendr's Qualtrics and Medallia comparison, Medallia's professional services are "often 15-35% of contract value". On the median contract, that would put the first year at about $15,339 to $18,006 (our arithmetic: $13,338 times 1.15 and 1.35).
Third-party contract data
Medallia's median contract sits with InMoment's, well below Qualtrics's
Median annual contract (dot) and the lowest to highest reported contract (line), US dollars. Vendr data, not vendor prices.
Among the three enterprise suites Vendr tracks here, Medallia's median is close to InMoment's and less than half of Qualtrics's. Each suite's top-end contracts run into six figures, so the median says more about a typical first deal than about what a large program costs.
What does Medallia cost for a mid-size company?
Vendr describes a foundational Medallia deployment as 10,000 to 50,000 responses or records a year with 5 to 15 internal users, core surveys, dashboards and basic text analytics. It does not publish a dollar figure for that tier, so the median above is the nearest public number.
The same volume, 10,000 to 50,000 records a year, is about 833 to 4,167 a month (our arithmetic). On Dimension Labs that fits Explore at the low end and Discover at the high end: $299 or $999 a month, with unlimited agent reports on every plan. Month one includes three times your limits, so you can load last year's history as well.
Dimension Labs analysis
A year of Medallia at the Vendr median, next to a year of each Dimension Labs plan
Annual cost, US dollars. Medallia figures are third-party Vendr data; Dimension Labs figures are 12 times the published monthly price.
The two products do different jobs at these prices. Medallia's fee covers a full feedback program, from running surveys to case management, with its own analytics on that data. Dimension Labs works on what you already collect, in Medallia or anywhere else, and the money goes on analysis: every survey comment, ticket, chat, call and review enriched with the same Dimensions, and, on Prove, joined to CRM and revenue data so each issue is ranked by what it does to retention or revenue, with confidence intervals. Discover at $11,988 a year (12 times $999, our arithmetic) is about 90% of the Vendr median before services (our arithmetic: $11,988 / $13,338). Prove costs more than the median contract because it adds that revenue join and the measured effects.
What are cheaper alternatives to Medallia?
Which option is cheaper depends on what you would stop paying Medallia for. If you need a survey platform, the alternatives are other suites. If you need the analysis and the reports, a tool that publishes its price and starts on your own file usually costs less.
Options compared
Cheaper options to a Medallia contract, with what each publishes
Prices as published on each vendor's own page, read November 11, 2026.
| Tool | Best for | Published entry price | Start without a sales call? |
|---|---|---|---|
| Dimension Labs | A mid-size team that wants surveys, tickets, chats, calls and reviews analyzed together, joined to revenue data on Prove, with reports built for each team | $299 a month (Explore); $999 Discover; $2,999 Prove | Yes, 14-day free trial |
| Qualtrics | A second enterprise suite for running survey and research programs | $420 a month research plan ($5,040 billed annually); CX by quote | Research plan yes; CX no |
| InMoment | A managed CX program with surveys, reviews and contact center data, with advisory services | Not published (Vendr median $13,488, third party) | No, demo |
| Keatext | Themes and sentiment on a modest volume of surveys and reviews | $550 a month (Basic, 10,000 records a year) | No, demo first, then a free 2-week proof of concept |
| Reputation | Review management for multi-location brands, priced per location | $80 a location a month (Rep Core) | No, talk to sales |
Medallia's own text analytics, "Powered by Medallia AI", analyzes themes, sentiment, empathy and emotions across dozens of languages, and triggers alerts when categories or sentiment shift. For a closer comparison of the analysis tools, see Medallia alternatives for text analytics, and for every published price, customer feedback analytics pricing.
What does a mid-size team get from Dimension Labs for the money?
Dimension Labs is an omni-channel analytics agent for customer data. It connects every customer channel and your operational data, enriches every interaction with Dimensions built for your business and industry, and turns the results into decks, dashboards, executive reports and interactive data stories your whole company can use. Plans start at $299 a month with no demo.
For a team weighing a Medallia quote, that means four things:
Every channel in one place. Medallia survey records, support tickets, chats, call transcripts, emails and public reviews are read together, with the same definitions. Medallia records can come in through Medallia's Query API and the Dimension Labs universal API, or as an export.
Operational data in the same analysis. On Prove and up, comments are joined to CRM, billing, order or location data for the same customer or site.
Enrichment written for your business. Every interaction gets the same Dimensions, such as contact reason, product, location issue or cancellation threat, custom from Discover, and every team works from the same fields.
Reports, not only dashboards. The agent builds the monthly CX readout, the regional deck and the executive report, keeps them current, and shares them as links or PDF and PPTX downloads.
On cost, the clearest proof is Travelers, which reported 600% ROI within 18 months and $3.13M in total savings after implementing Dimension Labs across its customer conversations. See the Travelers story.
When is Medallia the better choice?
Medallia fits a large enterprise that runs a central survey and feedback program across many countries, channels and business units, wants collection, case management and closed-loop workflows in one platform, and buys through enterprise procurement. A team like that can keep Medallia for collection and send the records to Dimension Labs to read them with tickets, calls and reviews and join them to revenue data. Side by side: Dimension Labs vs Medallia.
FAQ
How much does Medallia cost per year?
Medallia prices by quote. Vendr, a third party, reports a median contract of $13,338 a year across 32 purchases, from $6,739 to $112,044 (read November 11, 2026). Implementation and services are usually extra.
What is an Experience Data Record?
Medallia's pricing unit: all the data from one discrete interaction between a customer or employee and the company. Medallia prices EDRs in annual tiers.
Is there a free trial of Medallia?
Medallia's pricing page offers Talk to Sales and a demo. Dimension Labs has a 14-day free trial on your own data on every self-serve plan.
What is the best cheaper alternative to Medallia for a mid-size company?
Dimension Labs, if you want every channel analyzed together, joined to revenue data on Prove, and turned into reports for each team, from $299 a month. If you need a survey suite, Qualtrics sells a research plan online for $5,040 a year. For review management priced per location, Reputation from $80 a location a month.
Can I use Dimension Labs with Medallia?
Yes. Keep Medallia for collection and send the survey records to Dimension Labs through the API or as a file.
To see what a year of your own feedback says before you sign a renewal, start with one file.