How Much Does Qualtrics Cost for CX and Text Analytics?
Qualtrics publishes one price, and it is not for customer experience. Here is what its CX and Text iQ licenses cost by the public evidence, and what the cheaper options charge.
Qualtrics publishes one price: its Strategic Research plan costs $420 a month, billed annually at $5,040, for 1,000 survey responses shared across all users. Its customer experience products, where most CX and text analytics buyers land, are quote only and priced on interactions. Vendr, a third-party buying platform, reports a median Qualtrics contract of $30,000 a year.
If what you need is the open text from surveys, tickets, chats, calls and reviews analyzed together and turned into reports other teams use, Dimension Labs publishes its prices and starts the same day: plans from $299 a month with no sales call, custom Dimensions from $999, and the join to CRM and revenue data on Prove at $2,999 a month. The rest of this post shows what Qualtrics charges for each option, what Text iQ adds, and how the cheaper options compare.
What does Qualtrics publish about its prices?
Two pages carry Qualtrics prices: the pricing page and the buy-online page. Between them there are five ways to buy, and only two have a price on the page.
What Qualtrics publishes
One Qualtrics plan has a price; customer experience is quote only
Every buying option on Qualtrics's pricing and buy-online pages, read November 11, 2026.
| Option | Price | What it includes | How to buy |
|---|---|---|---|
| Qualtrics Surveys free account | Free | 500 total responses | Sign up online |
| Strategic Research, online | $420 a month, $5,040 billed annually | 1,000 responses shared across all users; 30-day free trial | Credit card, online |
| Strategic Research, enterprise | Request pricing | 5,000+ responses, priced on responses and minutes of video feedback | Sales |
| Customer Experience (CX Foundational and three more packages) | Request pricing | Priced on interactions, unlimited users | Sales |
| Employee Experience | Request pricing | Priced on employee count | Sales |
The online plan is built for small teams, individuals and academics. Qualtrics says it is "best for small teams, individuals, and academics that need access to qualitative and quantitative research capabilities, and don't need a high volume of responses." Anything over 1,000 responses moves you to the enterprise option, which goes through sales.
What does Qualtrics CX cost in 2026?
Qualtrics lists every customer experience package as Request Pricing. The packages start with CX Foundational, described as "a first step to establish your CX program", and each is priced on interactions, which Qualtrics defines as "a data record collected or/and processed by Qualtrics to deliver XM insights." Qualtrics also says its AI is included in every product for an unlimited number of users, so seats are not the main lever.
Because there is no list price, the best public guide is contract data. Vendr reports a median of $30,000 a year across 325 Qualtrics purchases, with a low of $7,080 and a high of $135,774, and says its buyers saved 11% on average. Vendr's own write-up adds that small single-product deployments land in the low to mid five figures a year and mid-market deployments with 25 to 100 users in the mid to high five figures.
Three costs sit on top of the platform fee in Vendr's account: professional services, which can add 10% to 30% of the contract value; premium support, commonly 10% to 20%; and renewal escalation of typically 5% to 10% a year. On the median contract, services alone would take the first year to between $33,000 and $39,000 (our arithmetic: $30,000 times 1.10 and 1.30).
Dimension Labs analysis
A year of Qualtrics at the Vendr median, next to a year of each Dimension Labs plan
Annual cost in US dollars. Qualtrics enterprise figures are third-party contract data from Vendr, not Qualtrics prices.
Read the chart by job, not only by price. The Dimension Labs yearly figures are 12 times the monthly price (our arithmetic; plans are billed monthly with no contract). Explore at $3,588 a year costs less than the online research plan and reads tickets, chats, calls and reviews as well as survey answers. Discover, with Dimensions written for your business, is $11,988 a year, about 40% of the Vendr median (our arithmetic: $11,988 / $30,000). Prove, at $35,988 a year, sits between the median contract and the median with services at the high end ($39,000), and adds the revenue join: joining every comment to CRM and revenue data and measuring which issues move retention or revenue, with confidence intervals.
How much does Qualtrics cost with Text iQ?
Text iQ is the Qualtrics tool for open-text responses, and it comes in two levels. Qualtrics's support page lists Basic Text iQ at 20,000 responses per survey and Advanced at unlimited responses per survey, and says that to get Advanced you contact your Account Executive. It also notes that "some features are add-on features not included in standard licenses."
So there is no separate Text iQ price to look up: what you pay for it depends on the license your Account Executive quotes. When you ask for a quote, ask three things: whether Advanced Text iQ is in the license, which interaction types count toward the price, and whether open text from outside Qualtrics surveys, such as tickets or reviews, can be analyzed in the same place.
Dimension Labs analysis
What one survey response costs at each entry plan's limit
Published price divided by the plan's response or conversation allowance. A survey response counts as one conversation on Dimension Labs.
On a per-response basis the online research plan is the most expensive of the published options, because its price includes running the survey as well as reading it. If your surveys already run somewhere, in Qualtrics or elsewhere, you are paying for analysis, and a plan priced by conversation does that job for a fraction of the cost.
What are cheaper and more cost-effective options to Qualtrics?
For open-text analysis, the cheaper options split into two kinds: specialist feedback tools that publish a price, and Dimension Labs, which reads every channel and builds the reports. Every entry price in the table is below the Vendr median for a Qualtrics contract.
Options compared
Cheaper options to a Qualtrics CX contract, with what each publishes
Prices as published on each vendor's own page. Read November 11, 2026 unless a different date is shown.
| Tool | Best for | Published entry price | Start without a sales call? |
|---|---|---|---|
| Dimension Labs | Open text from surveys, tickets, chats, calls and reviews analyzed together, joined to revenue data on Prove, and turned into reports for every team | $299 a month (Explore); $999 Discover; $2,999 Prove | Yes, 14-day free trial |
| Qualtrics Strategic Research, online | A research team that runs its own surveys and needs no more than 1,000 responses a year | $420 a month, $5,040 billed annually | Yes, 30-day free trial |
| Keatext | Themes and sentiment on a modest volume of surveys and reviews, with a guided proof of concept | $550 a month (Basic, 10,000 records a year) | No, demo first, then a free 2-week proof of concept |
| Kapiche | Feedback analysis across surveys, support and reviews at higher row counts | From $2,000 a month (Bronze, 50,000 rows) | No, book a call |
| Thematic | Research-grade theme coding of survey comments | $25,000 a year (checked October 26, 2026) | No, custom demo or paid pilot |
| ClientZen | Tagging support conversations for a small team | EUR 240 a month (checked November 8, 2026) | Yes, 30-day trial, no card |
Cost-effective depends on volume and on what you want at the end. A team with 2,000 survey comments a month is over Explore's 1,000 and well inside Discover's 5,000, so it pays $999 a month and gets custom Dimensions. A team with surveys, a Zendesk queue and Google reviews pays the same per conversation for all three, because Dimension Labs prices by conversation, not by channel or seat. The full list of 20 tools, with dates, is in customer feedback analytics pricing.
How do Qualtrics alternatives price compared to enterprise contracts?
The difference is less the size of the number than how you buy. A Qualtrics CX contract is quoted after scoping calls, signed for a year or more, and often comes with services and renewal terms to negotiate. Dimension Labs publishes every self-serve plan on its pricing page: a 14-day free trial on your own data, monthly billing with no contract, and an upgrade to the next plan when your volume grows.
That changes the risk. You can load a year of survey comments in the first month (month one includes three times your plan's limits) and see whether the findings are worth the price before you commit to anything. On Discover and Prove, if you do not get one specific causal finding from your own data by the end of Week 4, Month 1 is refunded in full.
Why bring Qualtrics open text to Dimension Labs?
Dimension Labs is an omni-channel analytics agent for customer data. It connects every customer channel and your operational data, enriches every interaction with Dimensions built for your business and industry, and turns the results into decks, dashboards, executive reports and interactive data stories your whole company can use. Plans start at $299 a month with no demo.
Fully omni-channel: Qualtrics survey responses sit next to support tickets, chats, call transcripts, emails and reviews, read with one set of definitions. Survey answers come in through the Qualtrics integration with their scores and embedded data.
Easy integration with operational data: on Prove and up, each comment is joined to CRM, billing, order or usage data for the same customer, so you see which issues come before churn or lost revenue.
Effortless enrichment of every interaction: every response gets the same Dimensions, written for your business and industry in plain English (custom Dimensions from Discover), and every team uses the same fields.
A new visual analytics layer: the agent builds the quarterly survey readout, the CX dashboard and the executive deck, and keeps them current as new responses arrive. Reports are unlimited on every plan, with PDF and PPTX downloads and shareable links.
The NBA used Dimension Labs to analyze more than 100,000 open-ended fan responses within hours instead of months, and cut its insight review cycle from about 60 days to under 6 hours. See the NBA story.
When is Qualtrics the better choice?
Qualtrics is the better fit when the job is the survey itself: designing studies with advanced question types, running panels, and reading the answers inside the same suite. A research team that stays under 1,000 responses a year can buy that online for $5,040. You can keep Qualtrics for collection and send the responses to Dimension Labs for the cross-channel analysis and reporting, so the choice does not have to be one or the other. For a side-by-side view, see Dimension Labs vs Qualtrics and cheaper Qualtrics Text iQ alternatives.
FAQ
How much does Qualtrics cost per year?
The only published annual price is $5,040 for the online Strategic Research plan with 1,000 responses. Customer experience products are quote only; Vendr, a third party, reports a median of $30,000 a year across 325 purchases (read November 11, 2026).
Is Text iQ included in Qualtrics?
Basic Text iQ handles up to 20,000 responses per survey; Advanced Text iQ is unlimited and you request it from your Account Executive. Qualtrics notes that some features are add-ons outside standard licenses, so check your quote.
Does Qualtrics have a free plan or trial?
Yes. A free Qualtrics Surveys account includes 500 total responses, and the Strategic Research plan has a 30-day free trial.
What is the most cost-effective alternative to Qualtrics for text analytics?
Dimension Labs, if you want survey comments read with tickets, chats, calls and reviews and turned into reports for every team: from $299 a month, a survey response counts as one conversation, and there is no sales call. For a small volume of surveys and reviews with a guided proof of concept, Keatext from $550 a month.
Can I keep Qualtrics and use Dimension Labs for the analysis?
Yes. Connect Qualtrics through the integration or upload an export, and Dimension Labs reads the open-ended responses with their scores and embedded data next to your other channels.
To see what your own survey comments say once they are read with everything else, start with one file.